Tag Archives: Better Homes and Gardens

Finding Creative Win-Wins To Generate Traffic, Inspire Community on Your Facebook Fan Page

Developing and growing Facebook Fan pages is a contact sport. If you run a business or organization, have you driven a stake in the Facebook ground yet? And if so, what are you doing to give your fan base a reason to keep coming back–and to suggest your page to those in their spheres of […]

Oak Park Firm Puts Blackhawk Spirit on Display

When it comes to rooting for the Chicago Blackhawks, some area fans wear their passions on their heads (hats) and others literally wear it on their sleeves (jerseys). But for an Oak Park real estate firm, the zeal to urge on the Stanley Cup finalist recently showed up on their windows. On Thursday, Better Homes […]

A Dose of Reality: Gloor’s Real Estate Update

Real estate has been a focal part of the news for the past few years, and it only makes sense to confront head-on some of the concerns about its struggles. That’s the wise strategy of Better Homes and Gardens Gloor Realty, an Oak Park, Ill.-based client since last November. Around that time, the firm began […]

Biz Publication Includes My Social-Media Tips

Sometimes my work goes in streaks. There have been times when I simultaneously represented four different medical providers–an obstetrician, a neurologist, a chiropractor and an acupuncturist. In the past year, I’ve had a fair share of real estate-related work, both as a freelance writer for REALTOR magazine and as a publicist for the irrepressible Roz […]

Timely PR: A `Real Estate Reality Check’

It’s hardly news to report that real estate values have declined lately. But if you find a local, specific angle on that general state of affairs, and back it up with some reliable statistics, it can become news to your target audience. And better still, because you are taking the lead in disseminating the hard […]