Tag Archives: PR advice

Spreading the PR Wealth: Be Alert to Media’s Need and Be Willing to Share the Spotlight

The laurels keep coming for J.C. Restoration, which last week learned that it had received the Blue Ribbon Small Business Award from the U.S. Chamber of Commerce.In the last year, the Rolling Meadows-based company and its president, Warner Cruz, have won at least four significant industry, regional and even national awards, including Cruz’s selection as […]

A Brave, New Archive-Friendly World

When I began writing for newspapers, in 1984, I needed to clip stories myself and make photocopies if I wanted to ensure keeping track of those pieces. Today, nearly a quarter-century later, the Internet has created an entirely new archive-friendly world. A few years ago, for example, I began using Google Web Alerts to tip […]