Tag Archives: public relations advice

PR As Hoops: Following Your Own Shot

Playing basketball over the years, I’ve been pretty adept at offensive rebounding, even if I was no Dennis Rodman (pictured). Often, it’s because I’ve known better than anyone else on the court exactly how that shot I just took was going to careen wildly off the rim. I try to adopt the same mindset in […]

A Brave, New Archive-Friendly World

When I began writing for newspapers, in 1984, I needed to clip stories myself and make photocopies if I wanted to ensure keeping track of those pieces. Today, nearly a quarter-century later, the Internet has created an entirely new archive-friendly world. A few years ago, for example, I began using Google Web Alerts to tip […]