Biz Publication Includes My Social-Media Tips

Sometimes my work goes in streaks.

There have been times when I simultaneously represented four different medical providers–an obstetrician, a neurologist, a chiropractor and an acupuncturist.

In the past year, I’ve had a fair share of real estate-related work, both as a freelance writer for REALTOR magazine and as a publicist for the irrepressible Roz Byrne (check out this “Wizard of Roz” blog post here) and Better Homes & Gardens Real Estate Gloor Realty.

A recent Gloor release published in Triblocal’s print edition is to the left here.

Lately, though, the trend could be summed up in three words: Social Media Central. The latest is a story in this week’s edition of The Business Ledger, a weekly publication in the western suburbs of Chicago that quotes from some of my recent social-media training tips.

If you check out the story, by Associate Editor Sherri Dauskurdas, you will see it doesn’t shy away from packing some social-media name-dropping punch in its headline: “Twitter away hours while LinkedIn to Facebook.”

REALTOR Blog Hails The Wizard of Roz

REALTOR magazine senior editor Wendy Cole today posted a piece (“A WICKED Good Time To Buy”) on the marketing exploits of Realtor Roz Byrne, which I wrote about yesterday.

You could say it’s a “spook-tacular” ditty, but you’d merely be echoing a turn of phrase that Wendy employs in the “Speaking of Real Estate” space she shares with others at the Chicago-based publication.

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The Marketing Wizardry of Roz

Roz Byrne has always had a flair for fun. In her radio days, as a rock ‘n’ roll DJ, she was “Rockin’ Roz” and worked alongside the likes of renowned contrarian Michael Moore.

For the past seven years, she has rocked the world of Chicago real estate, going the extra mile for clients in a variety of ways.

From her base in Oak Park as one of the top Realtors at Gloor Realty, she has compiled a listing of service providers–a kind of personalized Yellow Pages–that she updates periodically and gives to hundreds of people, including newcomers moving into the area.

She donates $100 from every closing to the charity of her client’s choice. And she has gained specialized certifications, such as the Senior Real Estate Specialist (SRES) designation, which underscores her training and ability to help seniors find housing, often as they downsize.

And this Halloween week, she has transformed into The Wizard of Roz. As she ventures into shops throughout the Oak Park-River Forest-Forest Park area, Byrne is delivering Hershey’s chocolate bars, her business card and this clever message:

“Don’t be afraid of the real estate market. It’s a wicked good time to be a buyer.”

After all these years of outgoing behavior, Byrne may be confused for someone who can pull off these gambits at the drop of her colorful wizard’s cap. But like any successful person, she continually fights through her comfort zone to do those things–like dress up in outlandish style and approach people who might think she’s off her rocker–to get her message out and move her business forward.

In the midst of a decidely down real estate market, that willingness to venture into scary territory is one of the keys to Byrne’s thriving career. And it’s also central to successful public relations in any field.

Go to Roz Real Estate</a href> to learn more, click on the video below to hear some of her wizardry–and think about how you can apply some of the same principles in your endeavors:

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