Colleges’ Spiraling Costs Are Out of Line

Mark my words: colleges are the next hallowed institution to get smacked off their undeservedly and ridiculously high pedestal.

Don’t get me wrong–I think some aspects of college are absolutely fantastic: I learned much at my alma mater, Northwestern University. I really appreciate, and seek to support at every turn, my alumni network. I met my wife on a co-ed touch football field there.

But in this respect, colleges are simply bogus: their spiraling costs are out of whack with the rest of society, and have the feel of “status bumps”–jacking up the cost to simply look more valuable and prestigious without commensurate upticks in return on investment.

That’s why I give a huge thumbs-up to Seth Godin’s recent rant.

Godin Offers Take On Newspapers’ Future

Evidence of the decline of newspapers–as we now know them, anyway–is all around us, both locally and nationally.

Pioneer Press, the chain of weekly newspapers that has been around for more than a century, just shut down a dozen of its papers throughout the Chicago region. Last week, three Pioneer editors I have been in regular touch with the past two years were among 10 top editors who received pink slips.

Amid that dour news, I recently came across “When newspapers are gone, what will you miss?” a blog post featuring some refreshing insights from marketing maven Seth Godin.

One point he makes about journalism, and which I wholeheartedly agree with: “Punchline: if we really care about the investigation and the analysis, we’ll pay for it one way or another.”

Still very much in flux: just what that business model will look like.

Respect: It’s About (Valuing Others’) Time

It’s been a while since I referred to something written by author-entrepreneur-marketing guru Seth Godin.

Well, today it’s about time.

Specifically, about respecting others’ time. With all of the communication tools at our disposal, there is little excuse for failing to alert someone when you are running late, or when you need to re-schedule, or otherwise convey that plans have changed.

A relevant excerpt from the Principles & Procedures manual that I provide to subcontractors before they begin working for Inside Edge PR:

“Over-Communicate”

Between two emails that are redundant and none at all, I’ll take the two redundant ones any day. Err on the side of over-communication. That means: keep in close touch with me, especially because we are typically working in our separate silos somewhere in the universe.

If you are going to be out of touch for a half-hour because something just came up, shoot me an email. If you think I may have overlooked an email you sent, call me.