Testimonials are a great way to build your brand and build trust with your target market. Anyone can toot their own–it’s much more convincing when someone else does it for (and about) you.
Along with other pointers last month, the above message was part of what I conveyed to about 20 local business owners and other leaders last month at a “PR Secrets From a Media Insider” workshop sponsored by the Oak Park and River Forest Chamber of Commerce.
Of course, my preaching flowed from what I practice–and yesterday I put it into action once again. During a follow-up meeting with author and personal stylist Suze Solari, she graciously shared edifying remarks about the workshop.
Below is an excerpt: