Tag Archives: timeliness

Don’t Wait ’til News Breaks–Anticipate the Break, Break Through With Coverage

“I skate to where the puck is going to be, not where it has been.”–Wayne Gretzky That philosophy surfaced on the PR front last week with a news release providing insights and counsel on snow and ice management. The release had been in the works for over a week for McAdam Landscaping, a longtime Inside Edge […]

PR Alert: Time to Start Thinking about July?

Last week, with A Winning PR Recipe: Timely Stories, I touched on the importance of being timely with story ideas to the media. And usually, all you need are a few weeks’ advance notice to ensure the currency and relevance of a story pitch. But you also have to keep your eye on longer lead […]

A Winning PR Recipe: Timely Stories

Some stories require nuance and a delicate mix of elements to make for a promising pitch to the media. But others have a recipe no more complicated than making ice. They simply teem with timing. A news release on how to safely shovel snow isn’t such a hot idea in July, but in the Chicago […]