Tag Archives: “XS Energy” “Grand Rapids Press” “Chris Knape” “PR stunt”

A hairy turn of events: Entrepreneur magazine features my Blagojevich haircut offer PR stunt

Nearly a week after closing arguments in former Illinois Gov. Rod Blagojevich’s corruption trial, the jury is still out on whether he is bound for the slammer, a reality TV show, or somewhere in between. But Entrepreneur.com, at least, has weighed in with a verdict on a Blago-inspired PR stunt that Inside Edge PR concocted […]

XS Energy Drink: Worst `Green’ PR Stunt Ever?

Chris Knape, a Grand Rapids Press reporter, on Monday posted some critical remarks about the Chicago Sun-Times’ tongue-in-cheek story about XS Energy Drink last week. “The idea is so incredibly stupid,” Knape blogged, “it gets my vote for worst “green” PR stunt ever.” Now, I don’t know how many green PR stunts he’s encountered—so I […]