About a month ago, I received my first offer to buy a website name that I secured. Somebody out there wants www.dogwedding.info.

They’ll have to wait until at least Nov. 8, when one of my clients, the Downtown Oak Park organization, tries to break the Guinness World Record for a mass dog wedding. Even then, I suspect I’ll hold onto it awhile for post-event publicity purposes.

The overture underscores the wisdom of grabbing a memorable website name (or URL, as techies call ’em). Being memorable, of course, is one of the basic functions of public relations.

You may not be shocked to learn that nobody was clamoring to buy the behind-the-cyber-scenes online home for DogWedding.info: http://idodoggoneit.blogspot.com/. It’s simply too long and clunky to even consider depositing into your memory bank.

Some other messy-to-memorable moves I’ve made in recent months:

Messy: http://300nkenilworth.blogspot.com/
Memorable: www.filmshootlocation.info/

Messy: http://www.scheckandsiress.blogspot.com/
Memorable: www.scheckblog.com

Messy: http://insideedgepr.blogspot.com/
Memorable: www.ieblogger.com (Look familiar?)

What inspired this spate of activity was this Mother of All URL Forwarding Coups that my wife, Bridgett, pulled off over a year ago for one of her online shopping portals:

Messy: http://bbaron.ordermygift.com/default.aspx
Memorable: www.realsimplegifts.com/

By the way, in most instances, you are able to “mask” the messy website name, so that all any visitor sees is your memorable one.

The moral of this post: if you’ve got a blog or another spot on the web that could use some sprucing up, you ought to consider going to GoDaddy or some other service and investing $10 (or less) so that you can have an easier, more catchy name to share with the world.

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