Tag Archives: Chicago PR tips

Video Persuades, Supports Media

Today there is a nice human-interest profile on Keeli Mickus (pictured with son, Hank) in the Wednesday Journal of Oak Park and River Forest. In addition to reporter Terry Dean’s story, on its web site the Wednesday Journal prominently displayed three videos that I shot during an appointment that Keeli, a patient of Scheck & […]

My Recommended LinkedIn Route

At this writing, I have 94 connections on LinkedIn, the professional online networking site. But the figure that I’m more focused on is 35. That’s the number of my connections for whom I’ve written recommendations. In my observation, most folks have a recommendation rate of less than 10 percent, some recommend maybe 1 out of […]

Repeat After Me: Less. Is. More.

More and more lately, I’ve found myself saying a simple phrase, over and over again. “Less is more. Less is more. Less is more.” That’s why I try–all too often in vain–to keep my blog posts brief. To edit text, in whatever context, so that it gets closer to its absolute essence. And why, recently, […]

Fighting City Hall: An Update

As promised, a media outreach status regarding the family simply trying to build their garage in Riverside, Illinois. The Landmark, a weekly newspaper in Riverside, published this letter to the editor along with a photograph of the Udelson family: Fighting Riverside’s $100,000 mistake -and how it affects you. A reporter from Suburban Life, a twice-weekly […]

Quantity of Information Begets Quality PR

In the PR business, you can never gather too much information. Now, choosing what to disseminate–and when, and to whom–those are areas where you want to be more selective. But out of quantity flows quality. Case in point: on Monday, I spent three hours with Scott McAdam, president of McAdam Landscaping. I took still photos […]