Anatomy of A LinkedIn Recommendation

In a recent Inside Edge PR post, I outlined my philosophy of why I write recommendations for as many of my LinkedIn contacts as possible.

In this post, I share some of the how.

My approach to writing recommendations:

1. I do it whenever I feel I have enough knowledge and interaction with someone to write an endorsement with conviction and authenticity.

2. Periodically, I review the list to see if there is anyone whom I’ve not yet recommended but whose horn I could toot without thinking twice.

3. I try to do it in batches, getting myself in a recommendation-writing mode.

4. I try to provide enough detail that will be useful to both the person I’m writing about as well as those who are seeking to learn more about them.

5. I try, sometimes less successfully than others, to avoid cliches, fawning praise, and long-winded opuses.

6. Where and when appropriate, I like to interject some humor.

7. Here’s a new step: I just began to offer to put my words in writing, on my company letterhead, if someone wants it. I also ask if there’s anything they’d like me to revise, or add, that may be of particular help (as long as I believe in the change).

8. I do it without asking for a recommendation in return. If someone decides to reciprocate, I appreciate it. But this isn’t about obligating others to gush about how wonderful I am.

For a look at the recommendations I’ve made on LinkedIn, go here.

One thought on “Anatomy of A LinkedIn Recommendation

  1. This is a good post and inspired me to start with LinkedIn recommendations. But the biggest challenge I faced was writing 'good recommendations' because I am not that good in creative writing. I was looking for some reference which can help me improve and found this wonderful book,"101 LinkedIn
    Recommendations"( It helped me and hence sharing with all with hope that it will help others.

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