PR On A Five Seasons’ Fitness Turn-Around

Sometimes, timing is on your side.

That was certainly the case about a month ago when I was at Five Seasons Sports Club in Burr Ridge to meet with leaders there and develop story ideas to share with the media.

Desarez Carlson, the club’s senior sales adviser, handed me photos and notes written by Sharon Anderson, who had lost more than 100 pounds since joining Five Seasons in early 2008. It was the foundation of a terrific story about the club’s impact on fostering Anderson’s newfound fitness.

But I would need to talk with Anderson. Ideally, it would be in person, to be able to do the story justice and enhance our chances of attracting media coverage. A few minutes later, as I gathered more story ideas, Carlson looked over my shoulder and out the window by the club’s stately front door.

“There she is,” said Carlson. “There’s Sharon walking in.”

I excused myself from the meeting. A short while later, a videotaped Q & A ensued. You can see it below, and you can see the news release on Anderson’s amazing transformation here at Triblocal.com.

Wayne Arner: From Huff & Puff To Buff

By my calculations, Halloween, Thanksgiving and Christmas consume precisely three days of the calendar.

But somehow it all translates into a two-month comfort-and-junk food fest, when people tend to pack on some additional pounds. (OK, I’m projecting from my own experience–it’s my seasonal pattern, anyway!)

So it was with great admiration that in developing a news release on his triathlon journey, I recently interviewed Wayne Arner, a member of Five Seasons Sports Club in Northbrook. It began in September 2006, when he tipped the scales at 206 pounds and resolved to dip his toe in the water, literally, at the Five Seasons’ indoor pool.

Since then, via these two photographs, you can see the distance his fitness has traveled: above, with his daughter, Annie, in 2005; and below, in a national triathlon championship in Oregon last month.

For anyone who has ever huffed and puffed after, say, swimming only a brief distance, as was the case with Wayne two years ago, let this news release serve as inspiration.

And this sidebar release, drawn from insights shared by Five Seasons Sports Club Group Fitness Director Marie Pearson, is your caution.