Oak Park Firm Puts Blackhawk Spirit on Display

When it comes to rooting for the Chicago Blackhawks, some area fans wear their passions on their heads (hats) and others literally wear it on their sleeves (jerseys).

But for an Oak Park real estate firm, the zeal to urge on the Stanley Cup finalist recently showed up on their windows.

On Thursday, Better Homes & Gardens Real Estate Gloor Realty, 114 N. Oak Park Ave., began displaying on its office front space a variety of images of Chicago hockey players in action. The display also has repeated exhortations of “Go Hawks!”

Check out the full photo gallery at TribLocal.com.

Eric Brightfield, an Oak Park resident and owner of ImageFiction, performed the work for BHG/Gloor Realty, which has been an Inside Edge PR client since 2008.

“We’ll keep it up throughout the week, after the Blackhawks win the championship,” said Rich Gloor, BHG/Gloor Realty president.

Gloor’s confidence is shared by numerous citizens of Blackhawk Nation, as the club heads into Game 4 on Friday night holding a 2-1 series edge over the Philadelphia Flyers.

The last time the club won the Stanley Cup was 1961, or 15 years after BHG/Gloor Realty was founded.

A Dose of Reality: Gloor’s Real Estate Update

Real estate has been a focal part of the news for the past few years, and it only makes sense to confront head-on some of the concerns about its struggles. That’s the wise strategy of Better Homes and Gardens Gloor Realty, an Oak Park, Ill.-based client since last November.

Around that time, the firm began alerting its clients, friends and colleagues to trends in the local real-estate market through a communication dubbed “Real Estate Reality Check.”

I broadened the outreach into press release-form and the effort received solid media attention earlier this year, including pieces in the the Chicago Sun-Times and the print edition of the Chicago Tribune’s Triblocal section.

This time around, conveying data through the first half of 2009, the Reality Check is off to a good start again. It began with prominent placement on Triblocal.com, the Chicago Tribune’s citizen-journalism portal.

I recently created a YouTube channel for Better Homes and Gardens Gloor as well, and you can find it here.

‘Tis the Season to `Go Green’ With PR

“Green is the new black.”

Over a year ago, that phrase was the centerpiece of one of my clients’ involvement with a design project at her alma mater. You can see some of the efforts to the left, and the story here.

Stories focusing on environmental stewardship are hot this time of year. Witness recent Inside Edge PR releases about Better Homes & Gardens Gloor Realty and McAdam Landscaping here in the Chicago area.

Is there something your business or organization is doing in the “green” category? My advice: think of a fresh way to position it and get the word out to your local media.

Timely PR: A `Real Estate Reality Check’

It’s hardly news to report that real estate values have declined lately.

But if you find a local, specific angle on that general state of affairs, and back it up with some reliable statistics, it can become news to your target audience.

And better still, because you are taking the lead in disseminating the hard data, you automatically position yourself as being at the forefront of transparent communication about this sensitive issue.

And that can’t be too bad for business at a time when trust is such a precious commodity. These ruminations date back to a month ago, when one of my newer clients, Better Homes and Gardens Real Estate Gloor Realty, told me it was about to issue its second postcard in a new series called “real estate reality check.”

The firm’s president, Richard C. Gloor, asked that I proofread the new piece, which I was happy to do. But I also strongly recommended that we go even further and develop a news release highlighting what his firm is doing.

The result was a news release that struck a chord with Bill Cunniff of the Chicago Sun-Times, who wrote a piece, based on the “reality check.” The Sun-Times real estate piece appeared in the Sunday, Feb. 8 edition.

To read the full news release, visit Triblocal.com, which lays out what Gloor is doing “to champion candid communication” about the real-estate market. (I couldn’t resist the alliterative temptation.)

I also created a blog, Oak Park-River Forest-Forest Park Real Estate, so that anyone can review the raw data that is behind content in the release–an essential element when striving to communicate transparently.