Tag Archives: New Year’s Resolution

Part I, 2014 PR & Marketing Resolution: Consume Better Sources of Information

As we look ahead to the next 12 months, much that rattles around is so much white noise—about the same shade as the snowfall that is currently descending on Chicagoland. We are barraged with stuff like “I am resolved to eat better” and “I am resolved to exercise more,” along with endless tips on how […]

PR Resolution: Give Media Plenty of Lead Time

If it’s January 2, then that must mean it’s time to start seriously brainstorming some Valentine’s Day story suggestions. Though the romantic holiday may seem way off on the horizon–a full 43 days away–a recent story in Pioneer Press newspapers reaffirms that it’s never too soon to start planting story seeds with the media. In […]