On October 16th in Oak Park: “PR Secrets From a Media Insider”

Since 2001, associations and companies across the United States have hired Matt Baron of Inside Edge PR to train thousands of journalists, publicists and other professionals to develop immediately applicable, improved story-telling skills.


On Tuesday, Oct. 16th, through an Oak Park – River Forest (OPRF) Chamber of Commerce Lunch and Learn at Adam Doe State Farm, he brings PR Secrets From a Media Insider. In this practical workshop, rooted in the rapidly evolving communications landscape, Matt teaches how to:

• Craft compelling, publication-ready news releases
• Establish yourself as an expert in your field
• Use social media to expand your communications reach
• Secure media coverage that leads to greater profits

To register, contact Mark Walden at mwalden@oprfchamber.org.

`PR Secrets From a Media Insider’ Returns Feb. 8th

“PR Secrets from a Media Insider” is back.

My 90-minute workshop, which demystifies how to communicate with the media and empowers organizations to secure coverage for their causes, returns with three sessions over the next three months.

The first one is Wednesday, Feb. 8, at 1111 South Blvd. in Oak Park (directly south of the CTA’s Harlem/Lake stop, on the far western edge of the Green Line).

As with prior PR Secrets workshops, the program will be tailored to address the specific needs of those in attendance. Capacity is capped at 12 people, and each participant receives an 11-page workbook that provides a blueprint for putting the secrets into action.

PR Secrets is back, with monthly sessions between February and April.

Among PR Secrets’ alumni: small-business owners,entrepreneurs, attorneys, finance professionals, insurance agents, and creative professionals.

Attached is a flier that you can click on for more detail, including the $39 fee.

You can also see a brief excerpt from my first PR Secrets session, held just up the street at The Carleton Hotel in Oak Park. Got questions? Email Matt@InsideEdgePR.com or call 708-860-1380.

PR Tips: How to Build Rapport With Reporters

Among many other topics during last week’s workshop, “PR Secrets From a Media Insider,” one was on how to develop rapport with members of the media.

In a nutshell, here are some basic steps:

1. Pay attention to the reporter’s prior work.
2. Pay a (sincere) compliment.
3. Respectfully challenge a reporter’s work.
4. Offer a story suggestion that does not benefit you in the least.

The brief video below, from the PR Secrets workshop at the Carleton Hotel in Oak Park, Ill., touches on these points:

On August 12: PR Secrets From a Media Insider

Where will you be four weeks from Wednesday, on the evening of August 12th?

If you are anywhere near Oak Park–and are in the market for immediately useful and practical tools to improve your public-relations efforts–then you should consider attending PR Secrets From a Media Insider.

Full disclosure: I am a biased source, since I am the one leading the session from 7 p.m. to 9 p.m. at the Carleton Hotel just south of downtown Oak Park.

Attendees will receive a workbook loaded with media-insider tips and principles that work time and again, largely because having been in the media for more than 20 years, I know just what reporters, editors, producers and other decision-makers need.

Hint: at the top of the list is a four-letter word that begins with “n,” ends with “s,” and has “ew” in the middle.

Of course, don’t be so naive as to take some self-serving publicist’s word for his purported ability to match individuals and organizations with an assortment of media outlets.

Instead, be sure to watch video clips of satisfied Inside Edge PR clients and read their testimonials to see if he has anything to back up all the talk.

Then–and only then–should you call me at 708-860-1380 or send an e-mail to reserve your space.