Here’s another ditty, which dates back to two weeks ago, when a woman asked me to connect via LinkedIn. Problem is, I had no idea who she was. Then I did some cursory searching online and discovered that she and I share an alma mater.
One would think that would have been a relevant shred of information for her to mention when she tendered the invitation. Wait a second–scratch that. She didn’t do anything that resembles a legitimate invitation. Instead, she clicked on a few buttons and triggered an automated message.
So, here’s a tip for anyone looking to add value to your LinkedIn experience: take a few moments and actually personalize the greeting. Maybe you can indicate why you think the linkage would be mutually beneficial. Or perhaps you can simply refer to some common ground. Or the weather.
It’s a nice start to the LinkedIn liaison, and it shows professionalism and personability.
I do it every time I make a LinkedIn invitation–even with people I know very well and interact with daily. Heck, I did it when I invited my own brother into my LinkedIn network. (Of course, he’s not yet approved the invitation. “Yo, Andy, it’s me, your brother!”)
One final note: A recent LinkedIn partner of mine has some other worthwhile remarks you may want to check out.