Category Archives: Matt Baron in the News

With numbers like these, who needs enemies?

Published July 1, 2002 in Corporate Writer & Editor by Mike Haney “The small staff we have are not really numbers people,” says John Blake, editor of Mass Mutual’s employee magazine, M. “We prefer words instead of numbers.” Sound familiar? Many writers shy away from using numbers in their stories, fearing they will confuse both […]

From One Cherub to Another

– Medill School of Journalism July 27, 2000 By Deborah Cassell, MSJ00 Other than advances in technology, not much has changed in 15 years, according to 1985 graduates of Medill’s portion of Northwestern’s “Cherub” program. Students are still writing news and trend stories. They’re still “rotating rewrites” — editing each others’ work until it is […]

AvantGuild Member of the Week: Matt Baron

originally published on Age:37 Location: Oak Park, Illinois and online What’s the latest thing you’ve worked on? Almost all of my freelance writing is for the Chicago Tribune, and lately, in addition to my coverage of three communities and assorted breaking news, I have been reporting on the mysterious murder of an associate professor […]

Matt Baron helps you ‘Go Figure’

By Steve Buttry, Oct 12, 2004 originally published on If you, or some journalists you coach, have trouble using numbers, or words that act as surrogates for numbers, perhaps you should “Go Figure.” Matt Baron, a freelance writer and trainer, provides help for mathematically challenged journalists through his “Go Figure” workshops and columns. You […]

My Day As `Census Count Crusader’ in Oak Park

It had been 75 days since I last wore a red cape, but who was counting? On Tuesday, I returned to super-hero action by playing the role of “Census Count Crusader.” It was part of the Village of Oak Park’s awareness-raising efforts for the 2010 Census. With visits to Oak Park and River Forest High […]

Super Shopper Spotter: The Commercial

Usually, my PR work involves more time on the keyboard and less time dashing to and fro in public while wearing a cape and red boots. With that in mind, if you were in the Downtown Oak Park area a few days ago, you might have seen some especially bizarre behavior, even by Super Shopper […]

Shop the Village & Super Shopper Spotter

It’s a bird…it’s a plane…it’s Super Shopper Spotter! A new superhero has descended on Oak Park and he’s on the lookout for people shopping locally. Bearing an uncanny resemblance to yours truly, S-3 (for short) is one of the new, fun wrinkles to the 2nd installment of the “Shop the Village” program whose implementation I […]

Oak Park’s Own: My Q & A With David Mendell

Today I had the pleasure of interviewing a top journalist and author for whom I have the utmost respect, David Mendell. We spoke for 45 minutes, non-stop, on a Scoville Park bench for an upcoming segment of “Oak Park’s Own.” Produced by Joe Kreml, the village’s video production maestro, the segment is the third one […]