Four reasons why publicists should shoot their own videos:

1. It provides another avenue for communicating directly with your target audience.

Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe.

2. It is a helpful tool in making your story pitch to the media.

Who isn’t drawn to video more than words? Go with the human tendency toward checking out a video over hundreds of words on a page or screen.

3. It eliminates copyright issues, since you are the creator of the content.

Ownership is where it’s at, in so many areas of life. Video content is no exception.

4. It’s just plain fun.

No elaboration necessary, right?

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From Magazine to Video, My Two-Year Journey With the NIU Foundation
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