Among many other topics during last week’s workshop, “PR Secrets From a Media Insider,” one was on how to develop rapport with members of the media.
In a nutshell, here are some basic steps:
1. Pay attention to the reporter’s prior work.
2. Pay a (sincere) compliment.
3. Respectfully challenge a reporter’s work.
4. Offer a story suggestion that does not benefit you in the least.
The brief video below, from the PR Secrets workshop at the Carleton Hotel in Oak Park, Ill., touches on these points: