Don’t Wait ’til News Breaks–Anticipate the Break, Break Through With Coverage

“I skate to where the puck is going to be, not where it has been.”–Wayne Gretzky That philosophy surfaced on the PR front last week with a news release providing insights and counsel on snow and ice management. The release had been in the works for over a week for McAdam Landscaping, a longtime Inside Edge […]

Inside Edge PR, `PR Secrets’ Workshop Receives Testimonial from Suze Solari

Testimonials are a great way to build your brand and build trust with your target market. Anyone can toot their own–it’s much more convincing when someone else does it for (and about) you. Along with other pointers last month, the above message was part of what I conveyed to about 20 local business owners and […]

Famous / Infamous Moments of Miscommunication, World Series Edition

Communication matters…and that’s never more evident as when it breaks down. A recent case in point: Los Angeles Dodgers manager Dave Roberts’ decision to pull Dodgers starter Rich Hill in Game 4 of the World Series on Saturday night. Or was it even his decision? Therein lies the heart of this communication snafu. This ESPN.com piece […]

Maximize Your Micro-Engagements, Personalize Your Points of Connection

In a world of ever-escalating automation, it takes effort to retain personalization. The effort, I would argue, is well worth it. Take LinkedIn’s relatively new feature of offering prompts like “Thank you” and “You’re welcome” and “Congrats on your work anniversary!” Flowing from our own initiative, all are lovely sentiments, and our moms would be […]

On October 16th in Oak Park: “PR Secrets From a Media Insider”

Since 2001, associations and companies across the United States have hired Matt Baron of Inside Edge PR to train thousands of journalists, publicists and other professionals to develop immediately applicable, improved story-telling skills.   On Tuesday, Oct. 16th, through an Oak Park – River Forest (OPRF) Chamber of Commerce Lunch and Learn at Adam Doe State Farm, he […]

Guinness World Record PR: My Latest Chapter

Over the past dozen years, I have provided public relations and media relations support for Guinness World Record attempts in ultra-endurance physical feats (I’m looking at you, George E. Hood), a Mass Dog Wedding (yeah, you read that right), and a record established this year for the Largest Gathering of Organ Transplant Donors. That most recent milestone […]

Tech & Modular Construction Summary Caps 10th Anniversary of ULI Chicago Coverage

“Unlike many other sectors of our economy, construction has remained largely rooted in the 20th century as leaders have resisted technological changes that have transformed the way other industries do business.” That’s the opening line in my summary this week for ULI Chicago’s panel discussion, “Tech and Modular Construction: Disrupting the Traditional Development Process.” The […]

Sharing the Story of StorySlam: A Benefit for Farther Foundation

Honored to be serving as the emcee, and to be providing some media relations support, for StorySlam: A Benefit for Farther Foundation. It’s coming up fast–on Thursday, October 11th, at FitzGerald’s Nightclub. Tickets are $50 and include food and all the entertainment. For more information or to purchase tickets, go to www.fartherfoundation.org or call 708-497-7240. Founded in 2008, the […]

Petco PR & Communications Team: Will You Help Me Improve Your Donation Pitch?

Soliciting donations is an art form—there’s no single scientifically proven method that’s best in all situations and for all causes. Ideally, you want to hone a message that lies between these two extremes: A) Craft a pitch too subtly, and folks won’t even realize you’re raising money. B) Arrange words that conspire to push too […]