When is the last time you broke down a daunting marketing or public relations goal into smaller pieces? Marathon runners do it all the time until their ultimate goal, finishing the race, is simply another smaller objective on the heels of a stream of other, manageable goals. On April 20, those who witnessed George Hood […]
Search Results for: George Hood
George Hood on Dec. 3, 2011, shortly after he set the Guinness World Record in the abdominal plank. George Hood, the ultra-endurance athlete extraordinaire from Aurora, Ill., isn’t slowing down at 55 (years of age). The five-time Guinness World Record holder on Saturday is supporting HeartChase, an American Heart Association fundraiser in Newport, Ky., as […]
It’s been almost a week since he did it, and I’m still stunned by George Hood’s latest Guinness World Record. In a blog post just over two weeks ago, I noted Inside Edge PR’s efforts on George’s behalf, as he was about to make his bid to break the record (50 minutes, 11 seconds) for an […]
George Hood is at it again. More than a quarter-century after he first set a Guinness World Record in the realm of self-inflicted physical pain (OK, let’s call it ultra-endurance), he’ll be going after another mark. This time, instead of jumping rope for more than 13 hours (as in 1986) or riding a spin cycle for more than […]
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Success Stories Learn what we’ve done for others & see what they have to say about our work. “I never considered hiring a public relations firm, but I must tell you, you knocked it out of the park! You truly do have the ‘Inside Edge.’” Roz Byrne Realtor Success Stories CASE STUDY: Guinness World Records […]
It’s an inspiring and humbling thing to be providing public relations and media relations support for the Guinness World Record Attempt: Living Donor Rally on Saturday, April 21st at Millennium Park in Chicago. Through contacts I have made in myriad media markets around the United States–all after gathering information from organ donors who are attending […]
Because most of my media relations work is focused on Chicago and the surrounding suburbs, I often know the reporters, editors and producers that I contact with news releases, story suggestions, and on-air guest pitches. Short of making that personal connection, at the least I make it my mission to know that based on the […]
Thirteen years ago, while interviewing legendary entertainer Mickey Rooney for a feature in the Daily Herald, I asked him to reflect on some of his fondest memories in show business. “I never look back on anything,” he said, almost perturbed by the inquiry. “I look ahead.” That kind of determined focus on the future, not resting […]
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