Search Results for: George Hood Guinness

George Hood’s Peak-to-Peak Guinness Effort Illustrates Goal-Setting Power

When is the last time you broke down a daunting marketing or public relations goal into smaller pieces? Marathon runners do it all the time until their ultimate goal, finishing the race, is simply another smaller objective on the heels of a stream of other, manageable goals. On April 20, those who witnessed George Hood […]

PR Restraint For George Hood’s Next Guinness World Record Bid in Plank

George Hood on Dec. 3, 2011, shortly after he set the Guinness World Record in the abdominal plank. George Hood, the ultra-endurance athlete extraordinaire from Aurora, Ill., isn’t slowing down at 55 (years of age). The five-time Guinness World Record holder on Saturday is supporting HeartChase, an American Heart Association fundraiser in Newport, Ky., as […]

George Hood’s Guinness World Record in the Plank Propels Post-Event PR Push

It’s been almost a week since he did it, and I’m still stunned by George Hood’s latest Guinness World Record. In a blog post just over two weeks ago, I noted Inside Edge PR’s efforts on George’s behalf, as he was about to make his bid to break the record (50 minutes, 11 seconds) for an […]

Encore: George Hood Vies For Guinness World Record–This Time in the Plank

George Hood is at it again. More than a quarter-century after he first set a Guinness World Record in the realm of self-inflicted physical pain (OK, let’s call it ultra-endurance), he’ll be going after another mark. This time, instead of jumping rope for more than 13 hours (as in 1986) or riding a spin cycle for more than […]

Guinness World Record PR: My Latest Chapter

Over the past dozen years, I have provided public relations and media relations support for Guinness World Record attempts in ultra-endurance physical feats (I’m looking at you, George E. Hood), a Mass Dog Wedding (yeah, you read that right), and a record established this year for the Largest Gathering of Organ Transplant Donors. That most recent milestone […]

Inside Edge PR’s Media Support of Living Donor Guinness World Record Attempt

It’s an inspiring and humbling thing to be providing public relations and media relations support for the Guinness World Record Attempt: Living Donor Rally on Saturday, April 21st at Millennium Park in Chicago. Through contacts I have made in myriad media markets around the United States–all after gathering information from organ donors who are attending […]

Providing PR Support for Guinness World Record Bid, Hotchkin Family Fundraiser

Much afoot with Inside Edge PR, including a great cause that was oh-so-easy to get behind: raising awareness about an outreach to help the family of Gunnar Hotchkin, a Hinsdale native who was killed in Afghanistan earlier this year. Starting on Saturday, Oct. 23, the indefatigable George Hood is aiming for another Guinness World Record […]

Ride IV Reasons: Guinness Bid Gets Under Way

On Sunday night, with the much-awaited start of Ride IV Reasons, Inside Edge PR entered the marathon PR phase of its effort in support of that Guinness World Record attempt. George Hood, a 52-year-old Aurora, Ill. man, has already set the Guinness mark twice—only to have the record eclipsed shortly thereafter by other ultra-athletes. This […]

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