Developing Strong Story Ideas at Heart of Good PR

Working as a journalist for about 20 years, I learned that the best way to avoid getting assigned a lame story idea was to have a long list of cool stories I was already developing. “Hey, Mike, I really wish I could take on that macrame conference story assignment,” I might say, “but I’m already […]

Honk For Peace? A Plea For Traffic Serenity

A regular staple of transportation media coverage is the Most Dangerous Intersection story. The subject is ripe for the reporter’s picking, with official statistics providing a tally on the number of collisions, injuries and fatalities at a given spot. But today I offer another, more subjective category: Least Peaceful Intersection. In my neighborhood, a top […]

Online Video: A Vital Channel to Bolster Your PR Pitch

Four reasons why publicists should shoot their own videos: 1. It provides another avenue for communicating directly with your target audience. Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe. 2. It is a helpful tool in making your […]

PR Tip: Be Way of Any Hyphenated Stat

Fastest-growing” this, “Biggest-dropping” that Always be wary Of any hyphenated stat Of all the numeracy tips that I’ve shared with reporters and publicists, in training sessions and columns, this one about “fastest-growing” claims is certainly in the Top 5. In the PR world, abusing and misusing the phrase leaves the user open to attack as […]

Wallet Pop Weighs in On Inside Edge Blog Post

The saga of my sister and Citizens Bank’s dubious sense of responsible and responsive banking received coverage in today’s Wallet Pop. Under the headline “Bank robs customer: a cautionary tale,” writer Geoff Williams succinctly and fairly lays out the sequence of events. Like a penny doubled, or a snow rolling downhill, this could be the […]

Corporate Reputations Face Constant Scrutiny

When I was growing up, one of my favorite shows was “Fight Back With David Horowitz!” He was a crusader for the consumer, an aptly named David fighting the corporate Goliaths of the world. Nowadays, with worldwide communication so rampant, there are millions of David Horowitzes hard at work, all the time. As a result, […]

Inside Edge helps spread the word about a Nicaraguan teen in need

Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.