Four reasons why publicists should shoot their own videos: 1. It provides another avenue for communicating directly with your target audience. Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe. 2. It is a helpful tool in making your […]
Fastest-growing” this, “Biggest-dropping” that Always be wary Of any hyphenated stat Of all the numeracy tips that I’ve shared with reporters and publicists, in training sessions and columns, this one about “fastest-growing” claims is certainly in the Top 5. In the PR world, abusing and misusing the phrase leaves the user open to attack as […]
Matt’s column on crisis public relations appeared in the May 22 edition of Bulldog Reporter’s Daily ‘Dog. The column draws upon Matt’s work as a journalist in guiding publicists on effective relations with the media.
Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.