If you read only one 7,300-word story this month, make it this one: a superbly crafted piece that Gene Weingarten (pictured) wrote for the Washington Post in April 2007.The story’s centerpiece was a 43-minute solo performance by Joshua Bell, the world’s preeminent violinist who gamely agreed to play in a most unorthodox setting. In selecting […]
When it comes to the world of blogging and social marketing and 2.0-This and Viral-Networking that and YouTube views by the millions, and whether it adds up to anything more worthwhile than 1.7 gallons of premium unleaded gas… It can be very easy to forget, if only for a moment… That it all breaks down–and […]
Working as a journalist for about 20 years, I learned that the best way to avoid getting assigned a lame story idea was to have a long list of cool stories I was already developing. “Hey, Mike, I really wish I could take on that macrame conference story assignment,” I might say, “but I’m already […]
For nearly 72 hours, from Sunday to Wednesday, I was at Camp Harvest, my church’s amazing 650-acre spread in Newaygo, Michigan. There, I had zero connection to the news, so I had a ton of catch-up to do today. I see my Red Sox have stumbled 3 1/2 games out of first place and that […]
A regular staple of transportation media coverage is the Most Dangerous Intersection story. The subject is ripe for the reporter’s picking, with official statistics providing a tally on the number of collisions, injuries and fatalities at a given spot. But today I offer another, more subjective category: Least Peaceful Intersection. In my neighborhood, a top […]
Four reasons why publicists should shoot their own videos: 1. It provides another avenue for communicating directly with your target audience. Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe. 2. It is a helpful tool in making your […]
Fastest-growing” this, “Biggest-dropping” that Always be wary Of any hyphenated stat Of all the numeracy tips that I’ve shared with reporters and publicists, in training sessions and columns, this one about “fastest-growing” claims is certainly in the Top 5. In the PR world, abusing and misusing the phrase leaves the user open to attack as […]
Matt’s column on crisis public relations appeared in the May 22 edition of Bulldog Reporter’s Daily ‘Dog. The column draws upon Matt’s work as a journalist in guiding publicists on effective relations with the media.
Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.