If You Read Only One 7,300-Word Story…

If you read only one 7,300-word story this month, make it this one: a superbly crafted piece that Gene Weingarten (pictured) wrote for the Washington Post in April 2007.The story’s centerpiece was a 43-minute solo performance by Joshua Bell, the world’s preeminent violinist who gamely agreed to play in a most unorthodox setting. In selecting […]

Content Is King, Quality Stories Still Matter

When it comes to the world of blogging and social marketing and 2.0-This and Viral-Networking that and YouTube views by the millions, and whether it adds up to anything more worthwhile than 1.7 gallons of premium unleaded gas… It can be very easy to forget, if only for a moment… That it all breaks down–and […]

Developing A Kick-Butt Story Idea

Working as a journalist for about 20 years, I learned that the best way to avoid getting assigned a lame story idea was to have a long list of cool stories I was already developing. “Hey, Mike, I really wish I could take on that macrame conference story assignment,” I might say, “but I’m already […]

Honk For Peace? A Plea For Traffic Serenity

A regular staple of transportation media coverage is the Most Dangerous Intersection story. The subject is ripe for the reporter’s picking, with official statistics providing a tally on the number of collisions, injuries and fatalities at a given spot. But today I offer another, more subjective category: Least Peaceful Intersection. In my neighborhood, a top […]

Online Video: A Vital Channel to Bolster Your PR Pitch

Four reasons why publicists should shoot their own videos: 1. It provides another avenue for communicating directly with your target audience. Uploading a clip onto a site like YouTube creates a permanent home for you to convey your message, long after the story pitch’s original timeframe. 2. It is a helpful tool in making your […]

PR Tip: Be Way of Any Hyphenated Stat

Fastest-growing” this, “Biggest-dropping” that Always be wary Of any hyphenated stat Of all the numeracy tips that I’ve shared with reporters and publicists, in training sessions and columns, this one about “fastest-growing” claims is certainly in the Top 5. In the PR world, abusing and misusing the phrase leaves the user open to attack as […]

Inside Edge helps spread the word about a Nicaraguan teen in need

Working on behalf of Plunkett & Associates, a leading Chicago strategic communications company, Inside Edge founder Matt Baron helped generate extensive media coverage of efforts by Scheck & Siress, the Range of Motion Project (ROMP) and Healing the Children to help 16-year-old Luis Torres of Nicaragua.