Social media and networking platforms like LinkedIn are opportunities to demonstrate and deliver—not merely tout—your value. Case in point: though I am hardly a master photographer or photo editor, I have learned a thing or two creating and disseminating thousands of photos for various clients. That experience prompted me recently to offer counsel to a […]
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What is your reaction when someone you barely know, or don’t know at all, seeks to connect with you on LinkedIn? You may agree to the connection, but it will be a loose link at best, unlikely to generate much benefit to either of you. Keep that in mind as you reflect on whether, or […]
“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]
“You’re only as strong as the weakest link in your chain.” That adage came about well before the arrival of social media, obviously. For many, when it comes to LinkedIn, for example, the formula is something like this: 1. Accumulate as many contacts as possible by sending an impersonal, automated request to Link-In. 2. Proceed to […]
It takes quite a bit to coax out the cranky side of me. Some sample scenarios: seemingly bright souls who fail to see the humorous relevance of “irregardless” in certain contexts; running across mention of the Red Sox collapse in Game 6 of the 1986 World Series; and getting yet another LinkedIn invitation from someone […]
The headline today in Ragan’s PR Daily reads, “Study: LinkedIn top social media site for journalists.” So, at first blush, it might be tempting to fire off that next news release straight through LinkedIn to your target list of media members. And while that may well be the eventual path you take, it behooves you […]
At first, it seemed strange. Then, it happened so often that it started to seem, if not normal, at least not so out of whack. And eventually it became almost commonplace. I’m referring to the experience of someone I’ve never met asking to connect with me on social media sites, specifically LinkedIn and Facebook. Usually, […]
I recently asked someone to be my “friend” on Facebook. He declined. My immediate, gut response: pleased and impressed. On the surface, my reaction may seem odd. But let’s consider some background: I’ve spoken with this particular individual, a newspaper reporter, about five times over the past few years, as he worked on stories with […]