Tag Archives: Five Seasons Family Sports Club

‘Be A Loser’ Comes to Five Seasons Family Sports Clubs in Burr Ridge & Northbrook

It’s that time of year when many of us–me included–are prone to adding a few pounds. Holiday parties, extra layers of clothing to combat the cold, and still more holiday parties conspire to tempt us to add more calories than we need. New Year’s resolutions, such as getting in shape and shedding excess weight, can’t […]

PR Restraint For George Hood’s Next Guinness World Record Bid in Plank

George Hood on Dec. 3, 2011, shortly after he set the Guinness World Record in the abdominal plank. George Hood, the ultra-endurance athlete extraordinaire from Aurora, Ill., isn’t slowing down at 55 (years of age). The five-time Guinness World Record holder on Saturday is supporting HeartChase, an American Heart Association fundraiser in Newport, Ky., as […]

Honoring Pat Liss, Five Seasons’ PR Tipster

Frequently, I write about new arrivals in an organization. But another satisfying part of my work is to honor excellent individuals upon their exit. Such was the case earlier this week with Pat Liss, concierge extraordinaire at Five Seasons Family Sports Club in Burr Ridge for the first 9 1/2 years of the club’s existence. […]

Public Service, Pics Drive Five Seasons’ Outreach

Remarkable athletes, accomplished coaches, fund-raising programs and family-friendly activities. Since 2007, those broadly stated categories have formed the bulk of stories that I’ve shared as publicist for the two Five Seasons Family Sports Clubs in the Chicago area (Burr Ridge and Northbrook). But last week represented a new opportunity to raise awareness about the Burr […]

A `Biggest Loser,’ Five Seasons & HealthyWage

A “Biggest Loser” is heading to the Chicago area on Tuesday–it’s Pete Thomas, who shed 185 pounds in 2005 on the popular NBC show, “The Biggest Loser.” Ever since, Thomas has served as an inspiration to others seeking life transformation. I am helping spread the word of Thomas’ visit to Five Seasons Family Sports Club […]

Tennis Star at Five Seasons is Latest Profile

My first story for pay, more than 25 years ago, was on Chris Lapriore, a two-time state tennis champ from my hometown of Marshfield, Ma. One of my first stories for the Daily Northwestern was on Matt Akman, the school’s #1player in 1987. Here’s my latest tennis piece, a news release on Robert Stineman, a […]

Pigs Get Fat, Hogs Get Slaughtered, PR-Style

“Pigs get fat, hogs get slaughtered.” In other words, don’t get too greedy. From the standpoint of creating something that is a legitimate, well-rounded piece of news, rather than a wholly self-serving PR piece that may turn off the media, the pigs/hogs axiom certainly applies. There simply are times when it’s best to share the […]

Sharing Client’s Tennis Success a Team Effort

Last week, on the heels of some significant success among girl’s tennis players who have been coached for years at Five Seasons Family Sports Club, I wrote a round-up and shared it with the local media. Along with the news release (“Five Seasons Sends Top Frosh Crop to IHSA Tennis Tournament”), which you can see […]