“Let’s guilt Branson, Bezos and space tourists into making charitable donations before they leave Earth.” That was the headline of a recent column by Rex Huppke of the Chicago Tribune. In the piece, he sets forth a popular perspective: as the uber-wealthy Jeff Bezos and Richard Branson spend gobs of money on space travel, they […]
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We give you the Inside Edge In today’s competitive media environment, efficient and effective communication is crucial. Get in touch “Through Matt Baron’s leadership and insight into how to effectively position a story, Inside Edge identified how we could differentiate ourselves from our peers, and communicated that difference on our website and to the media. […]
“Feel like a numberFeel like a strangerA stranger in this land I feel like a numberI’m not a numberI’m not a number Dammit I’m a manI said I’m a man.”-Bob Seger Those lyrics come at the end of “Feel Like A Number,” from the 1978 album, Stranger in Town. It chronicles the alienation that comes from […]
In a world of ever-escalating automation, it takes effort to retain personalization. The effort, I would argue, is well worth it. Take LinkedIn’s relatively new feature of offering prompts like “Thank you” and “You’re welcome” and “Congrats on your work anniversary!” Flowing from our own initiative, all are lovely sentiments, and our moms would be […]
The term “mic drop” is a relatively recent addition to our language. It refers to the dramatic gesture of punctuating the end of your remarks with the action of dropping your microphone—a bold statement that declares “what else is there to say?” While the brashness of that gesture may be a turn-off to some, it […]
Let’s face it. We’re wildly inconsistent human beings. Many of us like to think that we are reliable and logical in how we address any number of issues and opportunities that arise, but it simply ain’t so. Take, for example, our response to those times when others say they want to “pick our brain,” a […]
I used to get irritated when I came across typos online. What’s wrong with him? Why can’t she double-check her work? Don’t they realize they’re undermining their credibility? Then, one day, the lightbulb went on: rather than being peeved, I was pleased. Here was an opportunity for me to come to someone’s aid and serve […]
Freelance writers and reporters are an often-overlooked segment of the media who represent great potential for publicists who are paying attention. That was the case during my tenure as a freelance reporter for the Chicago Tribune (1999-2005), among other publications, and it’s even more the truth today. For one thing, this is a highly motivated […]
Did you know that yesterday was National Child Health Day? And, at the risk of having you worry why March and May were not designated instead, did you realize that April is Stress Awareness Month? Growing up, for yours truly, every day was Peanut Butter and Jelly Day. On a broader scale, however, that comfort […]
Thanks to some dastardly GoDaddy hacker, my email and Internet access was shut down for more than three hours this afternoon. The outage came shortly after 1 p.m. Central time, just as Inside Edge PR was about to wage outreach with the Chicago-area media about an 11th anniversary observance of the Sept. 11 terrorist attacks. […]