Sometimes my work goes in streaks. There have been times when I simultaneously represented four different medical providers–an obstetrician, a neurologist, a chiropractor and an acupuncturist. In the past year, I’ve had a fair share of real estate-related work, both as a freelance writer for REALTOR magazine and as a publicist for the irrepressible Roz […]
Search Results for: LinkedIn
Last week, I recommended three people who had recently LinkedIn with me, bringing the tally of folks I’ve endorsed to nearly 50. For me, the quality of my contacts is much more important than the quantity. In fact, I’m mulling whether to drop one individual from my LinkedIn roster after he did not respond to […]
It’s been a social-media kind of day here at Inside Edge PR international headquarters. Walked a block down the street to Marion Street Cheese Market, where I shared some pointers on how to navigate on Facebook, LinkedIn and the like, at “Social Networking Sites–Are You Connected?” Shared photos and some text with Triblocal.com,as well as […]
On Tuesday, I will be giving a presentation to Oak Park-area business owners on the use of social media in business. As part of my preparation, I was struck by the sense of dread that Facebook and its social-networking brethren routinely strike in the hearts of many business owners that I encounter. Today, there are […]
Whenever I agree to represent a business, it must pass my “newsroom vet litmus test.” In other words, if I were writing for a newspaper or magazine and someone pitched the story to me, would I be genuinely interested in at least digging into story suggestions about this company? In September, after a client, Robust […]
A recent CNN.com story on innovative social-media approaches to adopting children is just the latest example of how our world has drastically changed in recent years. I’ve documented numerous examples, in this blog and elsewhere, that underscore how the collective “traditional” media is no longer the sole arbiter of what is newsworthy. (News flash! ANYONE […]
When my wife recently embarked on a top-secret mission to solicit letters from relatives, friends and work colleagues for my 40th birthday, she wasn’t sure how to categorize a few people as she assembled the letters. Were they friends or work colleagues? One such individual was Joe Takash, who undoubtedly is a friend first, and […]
It’s been a while since I referred to something written by author-entrepreneur-marketing guru Seth Godin. Well, today it’s about time. Specifically, about respecting others’ time. With all of the communication tools at our disposal, there is little excuse for failing to alert someone when you are running late, or when you need to re-schedule, or […]
In story-telling, a key principle is showing, not telling. In other words, rather than say someone was nervous, you would want to convey, via telling details, behaviors that illustrated the nervousness. When it comes to offering a glimpse at my business value, I like to take the same approach: show it, don’t just talk about […]
Some things are easier to illustrate by doing than by trying to offer an explanation. Take social media, for instance. Just what is it? Sometimes, it feels like trying to explain where the wind comes from, and where in the world it’s headed. We know it’s all around us, and that it has an impact, […]