Chicago Pediatric Dentist Spotlights National Children’s Dental Health Month

The Fluo-rider is part of Dr. Jerry Udelson's public outreach. In addition, he will be delivering fun presentations this month to promote dental health.

February is National Children’s Dental Health Month, so there’s no better time to get the word out about the importance of proper dental care for youngsters.

Dr. Jerry Udelson, a successful pediatric dentist in Forest Park, is tying in the national awareness campaign with a mini-barnstorming tour on the local level here in the near western suburbs of Chicago.

But disseminating information is only part of the equation. As Udelson has recognized since he opened Children’s Dentistry of Forest Park, a fundamental part of the pediatric dental experience is “fun.”

It’s smart human relations, and it also makes for outstanding public relations–to transform what can be a scary moment for kids into a form of play.

Udelson, the father of four young children, exports the festive atmosphere of his clinic to each of his presentations. They include hands-on activities as the doctor discusses primary teeth, tooth function and why healthy habits are important. Every child receives a fun goody bag to take home.

Founded in 2004 and with the memorable “Fluo-rider” vehicle and colorful “Little Teeth Big Smiles” slogan, Udelson’s practice has grown to become one of the most recognized and respected pediatric dentistry practices in the region, as reflected by multiple awards it has garnered from family and business organizations.

Children’s Dentistry also offers one of the most enjoyable experiences, with an “Under the Sea” theme decked out with colorful floor-to-ceiling murals, an 8-foot circular saltwater fish tank, and video and computer games.

A pediatric dentist since 1989, Udelson has carefully assembled a welcoming, warm staff composed of individuals who possess expertise in pediatric dental knowledge and a genuine love for working with children. And fun, as noted above, is a central ingredient.

That emphasis was rewarded recently in voting on Red Tricycle, a family-centered website. Children’s Dentistry outpolled nine other Chicago-area pediatric dentistry practices to receive the area’s “Most Awesome Award” in the Happiest Dentist Offices category.

In conjunction with National Children’s Dental Health Month,
here are some of the upcoming speaking engagements by Udelson:

*River Forest Public Library, 735 Lathrop Ave. on Monday, Feb.
4, from 1:30 to 2 p.m.

*Forest Park Library, 7555 W. Jackson, on Thursday, Feb. 7, from
10:30 to 11 a.m.

* River Forest Community Center, 8020 W. Madison, on Wednesday, Feb. 13, from 9:30 a.m. to 12:30 p.m.; and at

*Rose K. Goedert Center for Early Childhood Education, on the
campus of Dominican University, 7200 W. Division St., River Forest, from 9:30 to 11:30 a.m. on Wednesday, Feb. 20.

All of Dr. Udelson’s talks are free. For more details about Children’s Dentistry of Forest Park, or to arrange for a presentation from Dr. Udelson, call 708-FUN-KIDS (386-5437) or email


Rahm Emanuel Residency Brouhaha is Latest in Chicago Area’s Storied `Silly Season’ History

Rahm Emanuel, (occasional) Chicago resident

The residency flap over Chicago mayoral candidate Rahm Emanuel is just a variation on the “Silly Season” theme in Chicago-area politics.

Six years ago, one of the central characters in the Emanuel controversy, Burt Odelson, was in the midst of a scrum in Cicero that I covered for the Chicago Tribune.

Here is one of the all-too-many stories that I reported in the 2005 Cicero election cycle.

Intriguingly, Larry Dominick was the only person who was not knocked off the ballot in that Silly Season cycle for Cicero. He went on to topple, by a slim margin and to the shock of political observers, Ramiro Gonzalez in the election.

One thing I learned in covering all the technical tussling: the only ones guaranteed to be winners are the attorneys who rack up large hourly billings and, often, the losers are citizens who don’t get legitimate challengers to elect since they are bullied off the ballot.

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NAIOP Marks A New Writing Adventure

A new writing client of mine is NAIOP, the Commercial Real Estate Development Association. The acronym, by the way, rhymes with “skytop.”

It’s a fitting memory device, considering my first assignment, in March, was to write a summary of “A View from the Top: The Nation’s leading Real Estate CEOs Provide Insight Into The Industrial Market.”

A week ago, I covered a panel discussion of “Chicago Rail: Economic Development for the Region.”

Much like my experience with the Chicago district of the Urban Land Institute, writing for NAIOP has been a most educational experience.

More than once, the remarks have sent me scurrying to the Internet to dig for more context. With my most recent write-up, I even included a bevy of links to aid others who may be inclined to do the same additional research.

To quote from the assocation’s website, NAIOP is “the leading organization for developers, owners and related professionals in office, industrial and mixed-use real estate.”

Want to learn more? Click the link that appears with this post’s first word.

A Post-Script to Chicago’s Unsuccessful 2016 Olympic Bid

Whether they supported the 2016 Olympic bid or not, Chicagoans are in a state of shock that the city failed to make it out of the 1st round today, let alone did not emerge with the site selection.

And now comes the Friday-afternoon quarterbacking. Among the questions already being raised: Is it possible that Chicago “overdid” the PR push that included President Obama’s reversal and decision to speak in Copenhagen?

The International Olympic Committee’s 100-odd members vote in private, so we may never know the rationale fully. But I reject any notion that the U.S., embodied by Chicago leadership, tried “too hard.”

That’s akin to saying a sprinter who finished 4th in the Olympics, just shy of the Bronze, tried too hard. If anything, it was a matter of poor execution.

Next time–if there is a next time for Chicago–they should make sure that the focus is on what’s in it for the international community more than how it would benefit Chicago.

As I stress to my PR clients, the key to successful media outreach is focusing on giving reporters, editors and producers what they need. Once you do that, then you will get what you want.

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ULI Update: State of the Industrial Market in Chicago

A few weeks ago, I had my latest writing assignment with the Chicago chapter of the Urban Land Institute. The session covered the “State of the Industrial Market: Past, Present and Future Opportunities” in the Chicago area.

You can also check out prior blog posts about ULI topics I’ve covered, from talks the organization held last November, as well as in January and in March.