I am in the midst of outreach with the media about a story looking at unintended consequences–how the “Back to Sleep” campaign to prevent SIDS-related deaths has contributed to an uptick in “flat head syndrome, or plagiocephaly. A portion of the effort, which I’m undertaking with Plunkett & Associates on behalf of Scheck & Siress, […]
For more than a year, I have helped McAdam Landscaping share stories about the breadth, depth and quality of its work with the Chicago-area media, as well as nationally. Increasingly, a pivotal part of that story can be told via photographs, such as ones that are included in this post. The photos were among those […]
As anyone who knows me well can attest, my life the past three months has often revolved around coordinating the Shop the Village program that debuted in Oak Park. Today marks a high point of the campaign, which has been focused on stimulating commerce among more than 100 participating merchants from across the community. On […]
Last Friday, when I let newspaper editor Helen Karakoudas know that I had a “timely and hilarious” news release coming her way, she immediately gravitated to the “hilarious” half of that promise. “Now you’ve got my interest,” said Karakoudas, managing editor of Wednesday Journal, Inc. I was referring to my effort on behalf of Charo’s […]
It’s been quite a three-month journey with Oak Park’s “Shop the Village” and it’s coming close to an end. Last night was the Mega-Gift Drawing, with one ticket out of the estimated 83,000 tickets (about $2.1 million worth of shopping) generated by the program worth $4,000 in prizes from each of the more than 100 […]
It’s hardly news to report that real estate values have declined lately. But if you find a local, specific angle on that general state of affairs, and back it up with some reliable statistics, it can become news to your target audience. And better still, because you are taking the lead in disseminating the hard […]
One of my clients, Five Seasons Sports Club in Burr Ridge, received prominent mention in the current issue of West Suburban Living Magazine, a classy publication that focuses on, well, the western suburbs of Chicago. It came about in November, when managing editor Brittany Ashcroft asked if I had any candidates for a profile on […]
Though he may well have been driven by even loftier motives, shortly after taking office two weeks ago, President Barack Obama made a decision that, from a public-relations standpoint, was most astute. To read my piece, “Obama’s FOIA Move Holds Key PR Lesson: Open the Front Door,” check out the essay at BulldogReporter.com.