PR Aimed At Local Newspapers: Alive & Well

In yet another piece of News That Isn’t Really News comes a recent report from the Pew Research Center for the People and the Press. Pew asked more than 1,000 folks where they got “most of” their national and international news. In 2008, the Internet eclipsed print newspapers as their primary news source. You can […]

Page 1 Ads Signal Tough Economic Times

About 12 years ago, while I was on the news staff at The Courier News in Elgin, Ill., the newspaper began placing advertisements on Page 1. For what felt like months on end, we hawked a chance to win a free Daewoo. I didn’t like it at all. The “journalism purist” in me feared we […]

Profile on Helen Karakoudas in Medill Magazine

Back in August, I shared an Inside Edge PR post about a piece I was working on for my alumni magazine, Medill. The story was about the remarkable career-comeback journey of Helen Karakoudas, managing editor of Wednesday Journal, Inc., the Oak Park-based company that publishes nine newspapers in Chicago and the near western suburbs. She […]

PR Resolution: Give Media Plenty of Lead Time

If it’s January 2, then that must mean it’s time to start seriously brainstorming some Valentine’s Day story suggestions. Though the romantic holiday may seem way off on the horizon–a full 43 days away–a recent story in Pioneer Press newspapers reaffirms that it’s never too soon to start planting story seeds with the media. In […]

Local Paper Covers Car Repair Shop

A few weeks ago, I shared a post about the re-emergence of Asian Domestic Authority, the Oak Park car repair shop gutted by fire in September 2007. Pictured here is Roy Rivera, co-owner of the business. The holiday season can be a tough time to secure media coverage, with short-handed staffs and year-end top-story roundups […]

Minasian Exhibit Gains Tribune Coverage

Minasian Rug Co.’s textile arts exhibit that I’ve been promoting the past few months received a nice mention in today’s Chicago Tribune, as an “Editor’s Pick” in the House & Homes section. You can check out its coverage of “Island Magic – Court and Tribal Textiles from Indonesia” online here. Previously, I posted more background […]

A Brave, New Archive-Friendly World

When I began writing for newspapers, in 1984, I needed to clip stories myself and make photocopies if I wanted to ensure keeping track of those pieces. Today, nearly a quarter-century later, the Internet has created an entirely new archive-friendly world. A few years ago, for example, I began using Google Web Alerts to tip […]

Understaffed Newsrooms Drive PR Approach

Over the years, Inside Edge PR clients have occasionally asked why my agency goes to such lengths to provide comprehensive news releases that can (and often do) gain word-for-word placement in respected publications. My response flows from more than 20 years on staff or as an active freelance writer for newspapers and other publications: newsrooms […]

Timely PR Tips: How To Get Free Publicity

For me, one of the most enjoyable parts of sports writing has always been the vast array of cool action verbs that you can use in describing a game’s outcome. Routed, pummelled, thrashed, drubbed, nipped, shocked, trounced, to name only a few. In a similar vein, I suspect that journalists covering the economy these days […]