I had a post on Friday regarding my media outreach about a 12-year-old tennis player named Jordan Belga who trains at Five Seasons Sports Club in Northbrook, Ill. On Saturday came this Daily Herald feature, which included an interview with Jordan’s coach, Five Seasons tennis pro Jacek Dabrowski. It doesn’t always work out so nicely. […]
Category Archives: Public Relations
For nearly two years, starting with George Hood’s two 2007 Guinness World Record attempts at marathon spin cycling, I have enjoyed getting the word out about Five Seasons Sports Clubs in Burr Ridge and Northbrook. Yesterday morning came the latest chapter: a phone call from Jacek Dabrowski, a top tennis pro at the Northbrook site. […]
When my wife recently embarked on a top-secret mission to solicit letters from relatives, friends and work colleagues for my 40th birthday, she wasn’t sure how to categorize a few people as she assembled the letters. Were they friends or work colleagues? One such individual was Joe Takash, who undoubtedly is a friend first, and […]
Here in Cook County, the second-largest county in the nation, there is a population of more than 5 million, which exceeds that of 30 states. It’s a hugely significant place, with Chicago at its epicenter and a County Board President by the name of Todd Stroger. In case you’re not familiar with him, Stroger isn’t […]
I just got off the phone with a new client, from an industry that is largely foreign to me. I’m getting up to speed on terminology and context. When it comes to understanding the field, frankly, I am like a kindergartner on his first day of school. There are more than a few publicists […]
About a month ago, I received my first offer to buy a website name that I secured. Somebody out there wants www.dogwedding.info. They’ll have to wait until at least Nov. 8, when one of my clients, the Downtown Oak Park organization, tries to break the Guinness World Record for a mass dog wedding. Even then, […]
One of my new clients this month is the Illinois Association of Acupuncture & Oriental Medicine (ILaaom). Until a few days ago, I had met only a few of the board members of the thriving, 150-member group. Then, on Sunday, ILaaom invited me to address members and their guests (see photo on right) at their […]
How important are blogs? Sometimes, they can provide essential information and help spur on media coverage. A recent case in point was Chicago Sun-Times reporter Andrew Herrmann’s story on U.S. Paralympian Melissa Stockwell, the first female U.S. amputee in the Iraq War. Over the past nine months, Herrmann wrote two fine stories about Stockwell. The […]
It’s been a while since I referred to something written by author-entrepreneur-marketing guru Seth Godin. Well, today it’s about time. Specifically, about respecting others’ time. With all of the communication tools at our disposal, there is little excuse for failing to alert someone when you are running late, or when you need to re-schedule, or […]
I’ve written about LinkedIn a time or two. Here’s another account, which dates back to two weeks ago, when a woman asked me to connect via LinkedIn. Problem is, I had no idea who she was. Then I did some cursory searching online and discovered that she and I share an alma mater. One would […]